Most start-ups are more heart than cash flow, but restausred that heart, that start-up spirit is what people, YOUR people want to see. Listen, every plumber has the same tool set and the basic understanding of their industry, but why do you hire one plumber over another? The answer is - personality or convienience. 

Given the time to look into matters, most people who are looking for a professional outside of their expertise will look at the conveince choose a contractor that aligns themselves with likeminded professionals.